Check out Las Vegas' new advertising campaign
There's literally hundreds of thousands of potential travel destinations to choose from when you decide to go travelling, but one of them stands out from the rest of them more than others. It's Las Vegas that thanks to its iconic "What happens here, stays here" advertising campaign has become not just a travel destination but an international brand, one of only a few destinations like that out there.
It was 2003 when the advertising campaign was launched. Starting out with problems, as not everyone is willing to promote gambling related things, even if it is just the city of Las Vegas, the campaign's first ad that was supposed to launch the campaign was rejected by NFL from airing during the 2003 Super Bowl. Of course, the "problem" ended up a blessing instead, as NFL's rejection gave the ad, called "Mistress in Disguise" more publicity than it might have got any other way, as it was fast named as "the ad that the NFL doesn't want you to see" garnering more than 6.7 million in publicity for Las Vegas.
Now, as it's time to celebrate the iconic campaign's 10 year anniversary, Las Vegas has launched new television commercials, with a theme titled "Vegas Enablers." that is a variation of the original theme.
"The campaign has evolved from giving visitors permission to live their fantasies, to a celebration of those who facilitate these experiences - the 'Vegas Enabler.' Everyone should have a 'Vegas Enabler' in their life, that person who encourages you to let your hair down, and the new campaign applauds these people," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
See the commercials at www.lasvegas.com and http://tinyurl.com/kx8feq5.
Disclosure: This post was requested by an advertiser.